Gorilla is — in those 90 seconds — trying to take you somewhere. Brand , Cadbury Dairy Milk 2. Sorry, but copying text is forbidden on this website! There was a very promising gorilla costume knocking around that had appeared in the film Congo. The huge advantage of TV advertising is the wide audience it reaches. Both adverts try to urge you into buying the chocolate to impress whoever you are getting it for, as well as enjoying and talking about it afterwards. To conclude, if we are to decide whether the adverts are patronizing or not, it seems to me that some people will feel patronized while others will feel entertained.

The gorilla advert is an unusual advert and so is the Milk Tray advert. We use cookies to give you the best experience possible. The gorilla portrayed is a masculine figure — we can see this by the strength portrayed in his muscles as he plays the drums. What role did viral advertising play in these advertising campaigns? How about receiving a customized one? But was a different time and in the wake of a costly salmonella scare the previous year that led Cadbury to recall more than a million chocolate bars, the company was understandably nervous about doing anything that might further endanger the brand.

cadburys gorilla advert essay

Cadbury was not developing as it should, and so was beginning to lose its appeal. Hi, I am Sara from Studymoose Hi there, would you like to get such a paper?

cadburys gorilla advert essay

Founded in by John Cadbury, the British born company was bought out in by American company Mondelez International. Brands; The New Wealth Creators. They became a davert favourite among the online community. In this report, we will at first, evaluate the objectives and advertising platform of these three ads.

‘I was basically told: you are never showing this’ – how we made Cadbury’s Gorilla ad

We’ll occasionally send you account related and promo emails. It is all very subtle, and only alludes to the Cadbury brand, none of the specific chocolate products. For example if cadubrys company wanted to advertise a new special offer or promotion, a new time advret must be bought.


How about receiving a customized one? Order by newest oldest recommendations. They are all very catchy ads by the use of music in them which have become popular songs again since the ads were first screened.

Chocolate has always been associated with joy, chemically speaking chocolate releases serotonin and cadgurys feel-good hormone called dopamine. They hosted online events which the public could get involved and fall in love with their product through viral entertainment.

ADV Cadbury; A Glass and a Half Full Production word essay – rosie furlong advertising

ByCadbury had suffered a series of brand crisis; most notably product recalls and public relation mishaps, forcing the company into serious decline. There are many camera shots, from low-angle to gorillla close-up shots especially when the gorilla grunts at the camera for coming to close to him. How about make it original? Gorilla TV Ad Still Each brand has its own defining features, and that is what makes them so important.

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cadburys gorilla advert essay

The offer was firmly shut down, as Cadbury believed it was being cadbutys undervalued. Every product in the Dairy Milk line is made exclusively with milk chocolate. Often viewers, after watching an advert a few times, will use advert breaks as an opportunity to go out and make a cup of tea — to test the validity of this statement, notice how adverts are usually louder than the programme, this is so that the viewer is still influenced by the advert despite not being in the same room as the television.

The Cadbury gorilla advertisement by Michelle Faulkner on Prezi

During ad breaks during their favourite TV shows, people will now often change channels, go out of the room, or simply play on their smartphone, laptop or any other items of technology. Firstly from the point of view of sales figures this shows the company how effective the advert was and in terms of whether we remember the advert or the advert and the product.


Cadbury Dairy Milk grasped the advantages of viral advertising with both hands and through this brought their business to the next level. New York University Press.

Another crisis a year later worsened the situation. We as consumers could recognise and appreciate their efforts to bring joy to all viewers. In just one night the video was viewedtimes and overall was viewed 10 million times, thus the advertising campaign went viral and so creating a huge success story for Cadbury Dairy Milk.

Cadbury Company Essay

It was female, but they beefed up the chest to get the look they wanted and added distinctive details such as the gold tooth you see when the gorilla grimaces at the camera for getting too close. Adverh May 23, Technically, the camera shots change between each frame in both the Milk Tray and the Dairy Milk adverts.

I shall be looking at whether these adverts are effective or patronizing. Overall, due to sales figures and internet hits, I would suggest that the adverts have both been effective but whether they are patronizing or not is a matter of personal opinion.

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